Why Now?
Seasoned IROs will have the opportunity to test their response skills and thinking processes against the decisions reached by the other teams. It will be an excellent starting point for individuals new to their roles to understand the core fundamentals around crisis communications planning. Knowing the key principals in crisis communication is also always a relevant topic.
Actionable Takeaway Documents
- The WidgeCo case study and associated documents, including mock 'news' video reports
- Are you prepared for a Crisis? Checklist.
- Crisis Communications: four questions to start the planning process.
- Crisis Communications Resources for today's IRO/Corporate Communications Professionals
WidgeCo Management Needs Your Help!*
Wed - Jun, 6 | 1:00 pm - 3:00 pm
Location: 6B (Convention Center Level 6)
Location: 6B (Convention Center Level 6)
Category: Conference Workshop | Secondary Category: Communications
(Please note extended time: 1:00 - 3:30pm.)
Join us for an interactive case study on crisis communication. The case study combines immersive participant engagement, effective simulation, including media and analyst interface as well as subject-matter expert commentary.
The setting: WidgeCo management is in a spin! We won't tell you why, but there's a crisis and they are ill-prepared. Using action-learning techniques, participants are plunged into the role of an investor relations officer on-point to advise on how to regain control of a rapidly escalating crisis. It is a roller coaster with plenty of twists and turns.
Moderator/Lead Speaker:
Edward Ferris, Managing Partner
Charlesmore Partners International
Panelist(s)/Co-Speaker(s):
Sydney Rosencranz Isaacs, Senior Vice President
The Abernathy MacGregor Group
James Lucas, Managing Director
The Abernathy MacGregor Group
John Palizza, Lecturer in Management & Consultant
Jones School of Business, Rice University & Three Part Advisors
Rachel Posner, Senior Managing Director & General Counsel
Georgeson
Matthew Sherman, Partner
Joele Frank, Willkinson Brimmer Katcher
Matt Taylor, CFA, Vice President
Barclays
Taylor Thoen, CEO - Founder, Executive Producer
BTV Business Television
Scott Winters, Vice President Corporate Planning & Research
Plains Exploration & Production Co.
Edward Ferris, Managing Partner
Charlesmore Partners International
Panelist(s)/Co-Speaker(s):
Sydney Rosencranz Isaacs, Senior Vice President
The Abernathy MacGregor Group
James Lucas, Managing Director
The Abernathy MacGregor Group
John Palizza, Lecturer in Management & Consultant
Jones School of Business, Rice University & Three Part Advisors
Rachel Posner, Senior Managing Director & General Counsel
Georgeson
Matthew Sherman, Partner
Joele Frank, Willkinson Brimmer Katcher
Matt Taylor, CFA, Vice President
Barclays
Taylor Thoen, CEO - Founder, Executive Producer
BTV Business Television
Scott Winters, Vice President Corporate Planning & Research
Plains Exploration & Production Co.
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Learning Objectives:
- Learn how an IRO can and should respond during a crisis
- Learn what IROs can and cannot plan for in terms of a crisis
- Give IROs enough confidence and knowledge of the core principals to be active participants and leaders in their company's process in planning for and responding to crises
- Understand the differences in dealing with the various constituent audiences during a crisis --media, analysts, suppliers, employees and more
* Draft description as of 6/28 3:51 pm, subject to change
Contact Tammy Dang (tdang@niri.org) with session inquiries.
