Conference Material Site sponsored by Ipreo
- Full results of the study will be available
Location: 6B (Convention Center Level 6)
Facebook, Twitter, YouTube, SlideShare are just a few of the collaborative Web 2.0 technologies that are increasingly being used to engage in a digital dialogue with customers, partners, suppliers and increasingly, financial stakeholders. Findings from a recently conducted multiyear study by the University of Leipzig will provide rare insight into how IROs in the US, Germany, UK, France, and Japan are using social media to enhance their investor relations programs.
The research primarily focuses on 150 of the largest companies listed in the DJIA, DAX, FTSE, CAC and Nikkei, including the findings from a sample of small- and mid-cap companies in Germany and the US. The session will also include how IROs are using different social media tools and platforms to support their online financial communications, and emerging best practices. It will include a forecast of what may be coming next as well as advice from several IROs -- some of whom whose companies are featured in the study.
Marty Palka, Chief Intelligence Analyst, Investor Relations
Cynthia Clayton, Vice President, Investor Relations & Corporate Communications
Friederike Edelmann, Director, Investor Relations
Kristin Koehler, MA, Researcher, Department of Communication Management
University of Leipzig
- Attendees will get an in-depth academic analysis and presentation of best practices for online IR as well as practical advice from leading IROs on integrating social media into an IR program
- Attendees will learn about current state of investor relations 2.0 in an international context, especially where and how (tools, platforms, applications) DJIA, FTSE, Nikkei, DAX, and CAC-listed companies are engaging online
- Attendees will learn about IR 2.0 trends and potential developments and opportunities for US businesses
* Draft description as of 6/28 3:51 pm, subject to change