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Conference Material Site sponsored by Ipreo  
Why Now?
Engaging in a digital dialogue in the fast-growing world of social media can be dizzying and overwhelming. At the same time, it offers the possibility of greater transparency, increased interaction with a broader public and the potential for new financial stakeholders. The panel will highlight what companies are doing to support their online financial communications. Attendees will gain a benchmark for where their company is today and what they may wish to explore or pursue next in their social engagement.
Actionable Takeaway Documents
  • Full results of the study will be available

Socializing with Social Media*
Tue - Jun, 5 | 1:45 pm - 3:00 pm
Location: 6B (Convention Center Level 6)
Category: Communications | Secondary Category: Global IR

Facebook, Twitter, YouTube, SlideShare are just a few of the collaborative Web 2.0 technologies that are increasingly being used to engage in a digital dialogue with customers, partners, suppliers and increasingly, financial stakeholders. Findings from a recently conducted multiyear study by the University of Leipzig will provide rare insight into how IROs in the US, Germany, UK, France, and Japan are using social media to enhance their investor relations programs.

The research primarily focuses on 150 of the largest companies listed in the DJIA, DAX, FTSE, CAC and Nikkei, including the findings from a sample of small- and mid-cap companies in Germany and the US. The session will also include how IROs are using different social media tools and platforms to support their online financial communications, and emerging best practices. It will include a forecast of what may be coming next as well as advice from several IROs -- some of whom whose companies are featured in the study.

Moderator/Lead Speaker:
Marty Palka, Chief Intelligence Analyst, Investor Relations

Cynthia Clayton, Vice President, Investor Relations & Corporate Communications
Alnylam Pharmaceuticals

Friederike Edelmann, Director, Investor Relations

Kristin Koehler, MA, Researcher, Department of Communication Management
University of Leipzig
    Learning Objectives:
  • Attendees will get an in-depth academic analysis and presentation of best practices for online IR as well as practical advice from leading IROs on integrating social media into an IR program
  • Attendees will learn about current state of investor relations 2.0 in an international context, especially where and how (tools, platforms, applications) DJIA, FTSE, Nikkei, DAX, and CAC-listed companies are engaging online
  • Attendees will learn about IR 2.0 trends and potential developments and opportunities for US businesses
* Draft description as of 6/28 3:51 pm, subject to change

Contact Tammy Dang ( with session inquiries.