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Conference Material Site sponsored by Ipreo  
Why Now?
Effective messaging underlies the necessary communication that drives the reputation and therefore the valuation of a publically traded company. Often times the creation of core messages and measurement of their impact is hindered by a commodity-like superficial approach.
Actionable Takeaway Documents
  • Process flow chart(s)
  • Messaging template
  • Top 10 things to do to effectively measure the impact of messaging

Session Material
Attendee access, log-in required
Creating Core IR Messages and Measuring Their Impact*
Mon - Jun, 4 | 4:15 pm - 5:30 pm
Location: 6B (Convention Center Level 6)
Category: Communications | Secondary Category: Global IR

For investor relations professionals, the challenge is often going through dozens of pages of information to develop core IR messages that will have the desired impact on key target audiences. This session will provide real-world insight into the development of core messages, gaining executive alignment and objectively measuring their impact following delivery. This is intended to feature an agency representative, a large-cap company and micro-cap representative, and an expert representative from the research field.

Moderator/Lead Speaker:
George Rosche, Investor Relations Leader
Owens Corning

Panelist(s)/Co-Speaker(s):
Annette N. Arribas, CTP, Investor Relations and Global Insurance Officer
ANSYS, Inc.

Scott Deitz, Senior Vice President & Partner
Fleishman-Hillard

Brian P. Rivel, President
Rivel Research Group
    Learning Objectives:
  • Attendees will learn to establish meaningful, credible and clear core IR messages
  • Attendees will learn to conduct messaging in two primary applications: earnings and special situations
  • Attendees will learn to efficiently and consistently assess the impact of messages
 
 
* Draft description as of 6/28 3:51 pm, subject to change
 

Contact Tammy Dang (tdang@niri.org) with session inquiries.