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Conference Material Site sponsored by Ipreo  
Why Now?
For most IROs, crisis situations are their worst nightmare. The BATS story is particularly compelling given the high-profile nature of the ipo market, as well as the significant interest in trading market structure.

Sponsored Session provided by BATS
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BATS: Crisis Communications in Action*
Tue - Jun, 5 | 7:00 am - 8:15 am
Location: 611-614 (Convention Center Level 6)
Category: Breakfast Brief | Secondary Category: Communications

On March 23, BATS Global Markets canceled its IPO after a technical failure on BATS Exchange led to halting the stock. Within seconds, calls began pouring in from media, customers and investors with everyone wondering what was happening. In the ensuing days, the company implemented a crisis communications plan designed to save the company's reputation with key audiences. Two members of the BATS management team – CFO Brian Schell and IRO Randy Williams – will be in Seattle to discuss the company's reaction to the crisis, and the ongoing effort to preserve BATS' reputation.

Moderator/Lead Speaker:
Diane Salucci, Principal
Salucci & Associates

Brian Schell, Chief Financial Officer
BATS Global Markets

Randy Williams, Vice President, Investor Relations & Communications
BATS Global Markets
    Learning Objectives:
  • Better understand how to respond to a crisis
  • Work more effectively with media, investors, analysts and other key audiences during a crisis
  • Assess vulnerabilities for their company
* Draft description as of 6/28 3:51 pm, subject to change

Contact Tammy Dang ( with session inquiries.